Healthcare industry should employ behavioral economics to change outcomes, increase financial success
The healthcare system would be better off financially -- and patients would be better off generally -- if people did things that were good for their health. They don't always, and education isn't the answer, according to David Asch, MD, executive director of the Center for Health Care Innovation. What's needed, he said, are strategies to bypass people's cognition.

The healthcare system would be better off financially -- and patients would be better off generally -- if people did things that were good for their health. They don't always, and education isn't the answer, according to David Asch, MD, executive director of the Center for Health Care Innovation. What's needed, he said, are strategies to bypass people's cognition.

 

Source: Healthcare Finance

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